Creativity in Life and Work

The lecture deals with some of the main issues we all face nowadays, including:

רובוט מצייר ציור - ד"ר אייל דורון

Human Creativity vs. AIA new study compared the creativity levels of ChatGPT to university students. They used the classic Torrance test of creativity, which asks questions about alternative uses for objects (e.g. “what else could you use a pen for other than writing?”) and hypotheticals (e.g. “what if we were born with 7 fingers instead of 5?”). Participants need to generate as many unique, diverse, and surprising answers as possible. This requires cognitive flexibility, imagination, and originality.

What were the results? ChatGPT scored in the top percentile compared to the general population and outperformed the students in most cases! What does this mean? The lead researcher asked ChatGPT itself, and it replied that humans will need to find ways to separate their creativity from AI and develop new ways to measure it. A good point - Creativity is a far more complex and profound concept than just quickly churning out ideas against the clock. It would be foolish to think that's all it entails.

שני פוליטיקאים פנים מול פנים - ד"ר אייל דורון
We Never Have Enough Time

Amazon’s Jeff Bezos recommends taking all our meetings next week, canceling half of them, and then cutting the time of each meeting in half. In the first half of the shortened meeting, no one speaks- everyone just reads memo pages summarizing the previous meeting. Far more efficient.


Elon Musk, for example, considers a 20-minute meeting to be long. Many companies have stand-up meetings of just 10 minutes. What about you - do you still feel the need to attend every single meeting, start to finish, and then complain they are unnecessary, and you have no time? The usual excuse "we have to be there" isn't very convincing. Many people feel that if they aren't invited, they aren't important enough in the organization or aren't valued enough. But the opposite is true - if you are truly important, the organization will make sure to save your valuable time.

How Can We Stop Arriving at the Same Solutions

It turns out that to reach surprising, creative solutions, we need to take a problem to its extremes. Let's do an exercise. Imagine you are an elementary school teacher:

ילדים משתוללים בכיתה - ד"ר אייל דורון

Situation A: There are four kids in class who don't let you teach. What do you do? Situation B: There are 25 students who don't let you teach. What do you do? Situation A presents the problem in a way that leads to logical, expected solutions: call their parents, send them to the principal’s office, let them teach something themselves. We all know this likely won't help... Situation B presents the problem in a way that forces us to think differently and creatively: it's not just four students, it's most of the class! We have no choice but to rethink everything. So why do most of us stay stuck in type A situations? Stuck being logical and predictable? Isn't it time we start reframing problems as extremes, like situation B? Only by exaggerating problems will we reach surprising places.

The lecture dives into various aspects of our lives, demonstrating how to approach them in a radically novel, imaginative, and amusing manner.