Sharon Landsman, Head of marketing communication

Bank Hapoalim

"Creativity is a muscle that most of us have not trained enough. Eyal brings to the table constructive creativity that is done with joy and cooperation of many people in the organization. An organization must be committed to developing the creativity of all its different levels so it can be ready for the challenges of the future and ever- increasing competition.

In "Bank Hapoalim" such a process has not only provided creative solutions to everyday and important issues, but has also left a lasting impression on the participants, who are utilizing what they learned in their personal and professional daily lives."